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October 04 Gears of War!!!!!!!!!!!!!! Last week we reported on the first of three Match Made in Hell events for Gears of War where some lucky members of the general public would get to see Texas Chainsaw Massacre and play Gears of War early at a preview event. To learn more about this, future events, and the marketing of Xbox 360 in the US, we spoke with Chris Di Cesare, the Director of Xbox Marketing. He gives us details about the Match Made in Hell series of events, the holiday lineup, and maintaining a broad and varied library.
IGN: Well I guess we can start off talking about this Match Made in Hell event. Chris Di Cesare: Well, ok, it's actually a combination of events. There are three events that we're going to be doing, kicking off with the event Wednesday night. Kind of giving you an overview of that, it's a partnership that we have with New Line around the upcoming Texas Chainsaw Massacre: The Beginning which I think opens nationwide on Friday and then as well with AMC with their theater chains. We're doing a, for lack of a better term, a chainsaw double bill where we're going to open it up where we'll have the movie play for everybody a few days before the official release as well as kind of letting people have the first hands-on play with Gears of War on the movie screen as well. IGN: Oh, Gears of War is going to be up on the big screen? Chris Di Cesare: Yep. IGN: Cool. So you have two other events planned? Chris Di Cesare: Yeah, for the end of the month we have a ghoul party in LA which we'll have at the Hollywood Cemetery. I don't know if you know about the Hollywood Cemetery but it's a working cemetery. But they also have events periodically. So, we're going to have the actual party at that event which is right around Halloween frame time so it works well. And then the last is a Fright Fest event which is partnering with Six Flags. We're going to have a private performance with Megadeath which we've partnered with over the summer with the Gigantor tour. But they became big Gears of War fans as a result of that. So they actually crafted a Gears of War song so they're going to do kind of a mini concert and premiere their new song, Gears of War, which will be part of their new album. IGN: And when will that happen? Chris Di Cesare: That will happen on Halloween. The other one will happen a few days prior to that, although I don't have the exact date on that. So in general, we call it the Match Made in Hell tour because, well, the one constant in all events is to have early hands-on with Gears of War before its release in early November. But then also partnering with relevant entertainment brands that fit the profile, or that edgy feel that Gears of War is all about.
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